The Adriatic-Ionian Initiative Round Table on Development of Green Tourism Products and Balanced Tourism Development took place in Zagreb on October 25, 2023 within the framework of the AII/EUSAIR Croatian Chairmanship organized in cooperation with the Thematic Steering Group (TSG) 4 on Sustainable Tourism and the Ministry of Tourism and Sport of the Republic of Croatia.

Aim of the Round Table (Agenda) is to highlight the importance of developing green tourism products and achieving balanced approach to tourism development. The word balance has a positive significance that should fit in the tourism of the future and both people and the environment would benefit from such development.

Tourism development in the EUSAIR region lacks balance in several aspects: temporal and spatial imbalance of tourism activities, imbalanced distribution of burden between geographical areas, and a very distinct seasonal nature of business operation.

Many EUSAIR member states introduced new strategies and action plans that emphasize the importance of balancing between periods of high and low tourism season and the number of tourists and local residents, encourage new construction and renovating old buildings for tourism purpose. To have balance in life, we need to measure the ingridients. Today, we have different tools for maesuring balanced tourism. There is lots of data helping tourism destination managers, communities, business owners and policy makers to find the right measure for developing sustainable tourism thus society.

One of the priorities of Croatian Presidency of EUSAIR is promotion of the application of measurable indicators of sustainable tourism.

To achieve balanced tourism development EUSAIR region will focus on creating green tourism products defining green as responsible and sustainable.

Responsible management of tourism and tourist destination should remain one of the main priority goals of the Strategy.

We hope this round table will inspire our EUSAIR members in going forward in tourism, respecting the residents needs and protecting the environment for future generations.